TALK ABOUT SHE CHOCOLATE From a mother’s concern to a chocolate brand built on balance In a market where most food brands compete through taste, price, or the latest consumer trends, SHE Chocolate began with a very different question: “How can I create a healthier food option for my daughter?” This simple yet profound question inspired Ms. Truong Thi Thanh Thuy, a Chemistry graduate from the University of Science, Vietnam National University, to embark on a journey of researching and developing chocolate nearly 15 years ago. Mrs. Truong Thi Thanh Thuy – CEO SHE Chocolate Unlike the common perception of chocolate as merely a snack or a gift, Ms. Thuy approached it through the lens of food science and Eastern culinary philosophy. Through years of exploration, she observed that consumers increasingly seek products that support well-being while still allowing them to enjoy life’s simple pleasures. This realization led SHE Chocolate to pursue a distinctive path creating chocolate products inspired by the philosophy of balance in Eastern food culture. According to Ms. Thuy, good health is not achieved through restriction alone, but through balance in the way we choose and enjoy food. This principle gradually became the foundation of SHE Chocolate’s product development philosophy. The company sources Vietnamese cacao with cacao-trace standard and promotes farming practices that minimize the use of chemical fertilizers and pesticides. Beyond ingredient selection, SHE Chocolate carefully combines cacao with tropical fruits familiar to Vietnamese culture, such as mango, orange, coconut, and banana, creating products that offer both flavor and harmony. Yet the story of SHE Chocolate extends far beyond chocolate itself. From its earliest days, the company has committed to contributing USD 0.10 from every kilogram of chocolate sold to support cacao farmers. This commitment has remained unchanged throughout nearly thirteen years of operation. As the company enters a new stage of development, SHE Chocolate is expanding its social mission through initiatives that support disadvantaged Vietnamese women and provide educational opportunities for resilient students facing challenging circumstances. Ms. Thuy believes that women play a vital role in shaping family happiness, nurturing future generations, and contributing to community development. When women are given greater opportunities, the positive impact often extends far beyond the individual and reaches entire families and communities. At a time when consumers are increasingly interested in product origins, sustainability, and corporate responsibility, smaller brands with authentic values have an opportunity to stand out. For SHE Chocolate, success is not measured solely by creating better chocolate. It is about building a Vietnamese brand that represents balance between science and emotion, business growth and social responsibility, indulgence and well-being. What began as a mother’s desire to care for her daughter has gradually evolved into a broader mission of caring for communities. And perhaps that is the essence of what SHE Chocolate calls “The Sweetness of Balance”. SHE CHOCOLATE’S CORE VALUES Sincerity Reflecting the heart of Vietnamese women, we treat customers like family, cherish and feel grateful to the farmers, and uphold the values to which SHE is committed Harmony Balance for health, balance for happiness, balance of Yin and Yang, and a balance among flavor, health, and nature Enrichment We are constantly striving to create added value for our customers and the community, connecting the finest elements of Vietnamese culinary culture with the world VIETNAM SPECIAL TASTE OF CHOCOLATE With the ambition to become a bridge connecting Vietnam with friends around the world, SHE Chocolate introduces the rich culinary culture and agricultural heritage of Vietnam through exquisite chocolate creations that embody the beautiful values of sweet harmony and balance. More than just chocolate, each creation is a work of art – a story inspired by Vietnamese culture, people, and landscapes, thoughtfully crafted to bring the essence of Vietnam closer to the world. Discover products from SHE Chocolate: https://shechocolate.com.vn/san-pham/ CERTIFICATE FEATURED CLIENTS Contact Address: No. 69, Nam Thinh Residential Area, Binh Duong 3 Quarter, Di An Ward, Ho Chi Minh City, Vietnam Tel: (+84) 02743 794 751 Hotline: 0903 117 271 Email: info@shechocolate.com.vn Website: https://shechocolate.com.vn Fanpage Facebook: https://www.facebook.com/shechocolate.com.vn Tiktok: https://www.tiktok.com/@quatang_socola #SHEChocolate #SHE #Thesweetnessofbalance SHE Chocolate The sweetness of balance